Page Importance: see which pages Google actually cares about
A new Page Importance score (0–10) for every page, measured from how often verified Googlebot and Bingbot really return to it: Google's own recrawl behaviour, used as its ranking of your site.
Search engines don't treat your pages equally. Google recrawls the pages it considers important many times a day, and barely glances at the rest, and that recrawl scheduling is, in effect, Google's own importance ranking of your site. Server logs are the only place it's visible, and that's exactly what Salience reads.
The new Page Importance report (under SEO) scores every page from 0 to 10 based on how often verified search crawlers fetched it over the last 90 days. The scale is logarithmic, in the spirit of the old PageRank toolbar: each step up means roughly twice the crawl attention. A score 7 page is being refetched daily; a score 1 page was visited once a quarter. Alongside the score you get the plain-English version, "Google returns every 3 days", plus fetch counts and last-crawled dates.
A few details that make this trustworthy:
- Only verified crawlers count. Every request claiming to be Googlebot or
Bingbot is checked against the official IP ranges, so scraper traffic impersonating Google can't inflate a score.
- Googlebot and Bingbot are scored separately, and the differences are
real: on one of our own sites, Bing crawls three times as many pages as Google and has completely different favourites.
- Pages only, robots.txt, sitemaps, images and scripts are excluded, so
the list reflects content, not plumbing.
You'll also find an Importance column on the Paths page, so Google's opinion of each page sits right next to its traffic. The full list is paginated with configurable page sizes and exportable to CSV, and the same data is available programmatically via the public API (/page-importance), the MCP server (get_page_importance) and the CLI (loglens importance).
Scores update nightly. Trend indicators, which pages are rising or falling in Google's estimation, will follow once a few weeks of history have accumulated.