Privacy Policy
Last updated: 31 October 2026
Salience (previously known as LogLens) is operated by Salience Technologies Limited ("we", "our" or "us") and runs at salience.com and app.salience.com (the "Service"). This Privacy Policy explains how we collect, use, share and protect personal data when you visit salience.com, use the Salience dashboard at app.salience.com, or contact us. We are the controller of this data, except for the website log data our customers send us, which we process on their behalf as their processor (see "Website analytics data" below).
Information we collect
Account information
When you create an account, we collect:
- Email address
- Name (optional)
- Organisation name
- Password (stored securely hashed)
Website analytics data
When our customers send us their website logs, we process that data on their behalf as their processor under our Data Processing Agreement. If you visited a customer's website, please see that website's own privacy notice.
When you connect your website, we collect server log data including:
- IP addresses of visitors to your website
- URLs and pages accessed
- HTTP request methods and status codes
- User agent strings (browser and device information)
- Referrer URLs
- Request timestamps
- Response times and bytes transferred
- Geographic location data (country, city) derived from IP addresses
Google Search Console data
If you choose to connect your Google Search Console account, we access:
- Search Analytics data (impressions, clicks, average position by URL)
- URL Inspection data (index status, crawl information, canonical URLs)
- The list of verified properties in your Search Console account
Google Analytics data
If you choose to connect a Google Analytics 4 property, we request read-only access and retrieve:
- The list of GA4 properties your Google account can access, so you can choose which one to connect
- Aggregated report data for the connected property: sessions, active users, engagement, key events, revenue, landing pages, page views and traffic sources, by day
Google API Services User Data Policy
Our use and transfer of information received from Google APIs adheres to the Google API Services User Data Policy, including the Limited Use requirements. Google Search Console and Google Analytics data is used only to show you your own reports alongside your server-log data and the insights we derive from them. It is never sold, never used for advertising, never shared with other customers and never used to train general-purpose AI models.
How we use your information
We use the collected information for the following purposes:
- Provide the Service: display analytics dashboards, generate reports and provide insights about your website traffic
- Bot detection: identify and classify bot traffic and verify legitimate search engine crawlers
- SEO analytics: correlate crawl data with Google Search Console data to provide index coverage insights
- Alerting: send notifications about traffic anomalies or issues you have configured
- Account management: authenticate users, manage teams and process invitations
- Service improvement: analyse usage patterns to improve our features and user experience
- Communication: send important service updates, security alerts and support messages
Why we use your data and our lawful basis
| Purpose | Data | Lawful basis (UK GDPR art 6(1)) |
|---|---|---|
| Provide your account and the Service | Account details, settings, usage needed to run the Service | (b) contract |
| Service and security emails | Email address, alert settings | (b) contract |
| Keep the Service secure and prevent fraud and abuse | IP address, sign-in events, technical logs | (f) legitimate interests: keeping the Service and our customers' data secure |
| Protecting our contact and trial sign-up forms from spam and automated abuse (Cloudflare Turnstile) | IP address, browser and device details | (f) legitimate interests: keeping our forms free of spam and abuse |
| Answering questions in the chat on our website, and opening a support ticket if you ask for one | Your chat messages, a conversation ID, and any contact details you give in the chat | (f) legitimate interests: answering the questions you ask us and helping you with our Service |
| Website and dashboard analytics (Google Analytics, Clicky, Microsoft Clarity) | Cookie IDs, pages and features used, device and browser type, approximate location, session recordings on our website and in the dashboard | (a) consent (via our cookie banner) |
| Billing and keeping tax records | Billing name, email, invoices | (b) contract and (c) legal obligation |
| Replying to enquiries and trial requests, and telling you when we support your website if you ask us to | Name, email, company, website address, message | (f) legitimate interests: responding to you and following up the request you made |
| Sending you the free guide you ask for on our help pages | Name, email address | (f) legitimate interests: sending you the guide you asked for |
| Marketing emails about our own products and services, if we start sending them (we do not send any at the moment). We will only send them if you have opted in, or if you or your organisation is our customer and you did not opt out when we collected your details. Every marketing email will have an unsubscribe link. | Name, email address, company, your marketing choices | (a) consent, if you opted in; otherwise (f) legitimate interests: telling our customers about our similar products and services |
Data storage and security
Where we store data
Your data is stored on Amazon Web Services (AWS) infrastructure in the EU West (London) region. Our ingestion endpoints and APIs use TLS 1.2+ in transit. S3, DynamoDB and Aurora use encryption at rest. Aurora and its automated snapshots use AWS-owned keys. The production query cache uses encryption in transit.
Security measures
We implement appropriate technical and organisational measures to protect your data:
- Encrypted connections and storage protections as described above
- API keys stored as cryptographic hashes
- Google integration refresh tokens and Kinsta API keys are encrypted with AWS KMS before storage in DynamoDB
- Access controls and audit logging
- Regular security reviews and updates
Data retention
- Real-time request data: retained for 90 days, then automatically deleted
- Aggregated analytics: retained for 1 year
- Google Search Console data: cached for 7 to 14 days, refreshed daily
- Google Analytics data: aggregated daily report data is kept for your plan's retention window and refreshed nightly; deleted when you disconnect the property or delete the website
- Account data: retained until you delete your account
- Analytics on our own website and dashboard:Google Analytics: event-level and user-level data is kept for up to 14 months, then deleted; aggregated reports are kept.Microsoft Clarity: recordings are available to us for 30 days, and Microsoft may keep a sample or saved recordings for up to 9 months.Your cookie choice (cookie_consent): 180 days.
Data sharing and disclosure
We do not sell your personal information. We may share data only in the following circumstances:
- With your consent: when you explicitly authorise sharing
- Team members: with users you invite to your organisation or website
- Service providers and other recipients. We share personal data with:(a) Google (Google Analytics and Google Tag Manager), as our processor;(b) Roxr Software Ltd (Clicky), as our processor, for analytics;(c) Microsoft (Clarity), on our website and in the dashboard, which acts as an independent controller and may use the data for its own purposes, including Microsoft Advertising. See the Microsoft Privacy Statement (privacy.microsoft.com/en-us/privacystatement). We also pass Microsoft a scrambled (hashed) copy of your Google Analytics browser identifier so we can match a Clarity recording to the same visit in Google Analytics;(d) Amazon Web Services (hosting and email);(e) Stripe (billing);(f) Anthropic (optional AI features, where enabled);(g) Cloudflare (Turnstile), which checks for spam and automated abuse on our contact form and our trial sign-up form. Cloudflare runs the check for us, and also uses the same information as an independent controller to improve its bot detection;(h) an AI service provider, which generates the chat assistant's replies on our website from the messages you send;(i) professional advisers, authorities when the law requires it, and a buyer if our business is sold.
- Legal requirements: when required by law, court order or governmental authority
- Business transfers: in connection with a merger, acquisition or sale of assets
Third-party integrations
Google Search Console
When you connect Google Search Console, we request read-only access to your Search Console data. We use the official Google APIs and comply with Google's API Services User Data Policy. You can revoke this access at any time through:
- Settings, then Integrations, then Disconnect
- Your Google Account permissions page
Google Analytics
When you connect Google Analytics, we request read-only access to the GA4 property you choose (the analytics.readonly scope). We use the official Google Analytics Admin and Data APIs and comply with Google's API Services User Data Policy. We never write to your Google Analytics account. Disconnecting deletes the stored access token; you can also revoke access from your Google Account permissions page.
Log source integrations
We integrate with CDN and hosting providers (such as Cloudflare, AWS CloudFront and Vercel) to receive log data. These integrations are configured by you and can be disabled at any time by removing the API keys or log drain configurations.
Spam checks and website chat
Our contact form, and the trial sign-up form on our home page, are protected by Cloudflare Turnstile, a check for spam and automated abuse. It runs whether or not you accept cookies, because the forms cannot be protected without it: on the contact page it starts as soon as the page opens, and on the home page when the trial sign-up form appears. Turnstile collects your IP address and details about your browser and device. Cloudflare uses them to run the check for us, and also as an independent controller to improve its bot detection, as described in its Turnstile privacy addendum at cloudflare.com/turnstile-privacy-policy.
Our website pages include a chat assistant, whose replies are generated by AI. It sends nothing until you type and send a message. When you do, your messages and a conversation ID are sent to our servers, which use an AI service provider to generate a reply. If you ask for help that needs a person, the assistant can open a support ticket and we will reply by email. Please do not share passwords, payment details or other sensitive information in the chat. The assistant keeps the conversation ID and your messages in your browser's session storage, which is cleared when you close the tab.
Your rights and choices
You have the right to access, correct or delete your data, to restrict or object to our use of it, to data portability, and to withdraw consent at any time (this doesn't affect processing before you withdrew). To exercise these rights, contact privacy@salience.com.
You can object at any time to our use of your data for direct marketing. If you do, we will stop using it for marketing. You can use the unsubscribe link in any marketing email or contact privacy@salience.com.
If you are unhappy with how we have handled your data, you can complain to us by emailing privacy@salience.com or by writing to us at our registered office (see Contact below). We will acknowledge your complaint within 30 days and tell you the outcome. You can also complain to the Information Commission (ICO), the UK data protection regulator (ico.org.uk).
We do not make decisions about you based solely on automated processing.
You can delete your account yourself from Account settings, or an organisation you own from Organisation settings; we keep the data for a 14-day grace period so you can cancel, then delete the account, its workspaces and their log data, retaining only the invoicing and audit records we are legally required to keep.
Cookies and tracking
We use cookies and similar browser storage on salience.com and on the dashboard at app.salience.com.
Necessary storage makes the Service work: the cookie_consent cookie that records your cookie choice (kept for 180 days), the salience_signed_in cookie the dashboard sets while you are signed in so that salience.com can offer the dashboard rather than signup (it holds no identity and is removed when you sign out), and on the dashboard your sign-in tokens and preferences, which are kept in your browser's local storage rather than in cookies and are cleared when you sign out. None of this needs consent and none of it can be switched off.
Functional storage remembers choices you make on our website and how you reached it: that you closed or took up the guide offer on our help pages, and any referral code in a link you followed to our website. It holds no analytics or advertising data. You can remove it at any time by clearing your browser storage for salience.com.
Optional analytics runs only if you allow it in our cookie banner, which offers Accept all, Reject all and Manage. Our analytics tools are Google Analytics, which sets the analytics cookies listed below, and Clicky and Microsoft Clarity, which are set up to run without cookies. We don't use personalised advertising or remarketing.
Your choice is stored in a cookie set for .salience.com, so consent given or refused on either salience.com or app.salience.com applies to both. You can change or withdraw it at any time via "Cookie settings" in the footer of this site or in the dashboard. Withdrawing consent removes the analytics cookies we have set on salience.com and app.salience.com, and stops further collection from the next page you open.
| Cookie | Provider | Purpose | Duration | Category |
|---|---|---|---|---|
cookie_consent | Salience | Stores your cookie choice. The advertising choice is stored separately. | 180 days | Necessary |
cookie_consent_ads | Salience | Stores your advertising consent choice, set on salience.com | 180 days | Necessary |
Sign-in tokens and preferences (local storage, not cookies) | Salience (dashboard) | Keep you signed in to the dashboard and remember its settings | Until you sign out | Necessary |
salience_signed_in | Salience (dashboard) | Tells salience.com that this browser has a dashboard session, so it can offer the dashboard instead of signup; holds no identity | 30 days, or until you sign out | Necessary |
loglens_modal_dismissed (local storage) | Salience (website) | Remembers that you closed the guide offer on our help pages, so it is not shown again for 2 days; set only when you close the offer, and holds only the time you closed it | Until you clear your browser storage | Functional |
loglens_modal_subscribed (local storage) | Salience (website) | Remembers that you asked for the guide on our help pages, so we don't offer it again; set only when you ask for the guide, and holds no identity | Until you clear your browser storage | Functional |
loglens_marketing_chat_conversation_id (session storage) | Salience (website chat) | Links your chat messages to the same conversation during your visit; set only after you send your first chat message | Until you close the browser tab | Necessary |
loglens_marketing_chat_messages (session storage) | Salience (website chat) | Keeps the messages of your current chat as you move between pages; set only after you send your first chat message | Until you close the browser tab | Necessary |
loglens_session_env (local storage) | Salience (dashboard) | Records whether this browser last used the live or the test version of the dashboard, so that sign-in details from one are cleared and never reused on the other; set when the dashboard loads | Until you clear your browser storage | Necessary |
ll_ref (local storage) | Salience (website) | Remembers the referral code in a link you followed to our website (the "ref=" part of the address), so the referral can be credited if you sign up; set when you open one of our help, trust, API documentation or legal pages from such a link, and holds only that code | Until you clear your browser storage | Functional |
_ga | Google Analytics | Distinguishes visitors | 2 years (browsers may cap this at 400 days) | Analytics |
_ga_<id> | Google Analytics | Keeps session state | 2 years | Analytics |
We do not use advertising cookies. Cookie names containing <id> vary with the provider's account identifier.
Clicky is set up so that it does not use cookies to identify or track you. Like our other analytics tools, it runs only if you accept analytics cookies in our cookie banner.
Microsoft Clarity records how you use our website and dashboard (such as clicks, scrolls and page views) without setting cookies. Like our other analytics tools, it runs only if you accept analytics cookies in our cookie banner.
Children's privacy
The Service is not intended for children under 16 years of age. We do not knowingly collect personal information from children. If you believe we have collected information from a child, please contact us immediately.
International data transfers
Some recipients (Google, Microsoft, Anthropic, Stripe, Clicky, Cloudflare, and AWS for some CloudFront log traffic) process data in the United States. Where the recipient is certified under the UK Extension to the EU-US Data Privacy Framework, we rely on the UK-US data bridge (UK GDPR art 45A regulations). Stripe (Stripe, LLC), Clicky (Roxr Software Ltd) and Cloudflare (Cloudflare, Inc.) are certified under the UK Extension, so we rely on the UK-US data bridge for transfers to them. Otherwise we use the ICO-approved International Data Transfer Agreement or the Addendum to the EU Standard Contractual Clauses. Ask privacy@salience.com for a copy.
Changes to this policy
We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the new policy on this page and updating the "Last updated" date. We encourage you to review this policy periodically.
31 October 2026: We updated our web addresses and opening statement, and added the lawful bases we rely on, international transfers, retention periods for our own analytics, a fuller statement of your rights (including how to complain to us or to the ICO), the spam checks on our forms and the chat on our website, and updates to the table of cookies and browser storage.
Contact
To exercise your rights or ask any privacy question, contact us at privacy@salience.com or use the relevant features in your account settings.
Salience Technologies Limited, registered in England and Wales, company number 17409886. Registered office: 15 Foster Avenue, Beeston, Nottingham NG9 1AE.
© 2026 Salience Technologies Limited · Salience Technologies Limited is registered in England and Wales, company number 17409886. Registered office: 15 Foster Avenue, Beeston, Nottingham NG9 1AE.