Plans sized by your monthly visitors.

Websites
Billing
Websites
Recommended plan

Growth · $149 / month

2.5M visitors · 15 websites · 2 years

 

Solo

One small site

$19/ month

Billed monthly, no minimum term

Up to 125K visitors a month

1 user, 1 website · 6 months of history

5M requests a month. Add up to 2 more sites at $10 a month each.

Everything in Free, plus

  • Sitemap and Search Console
  • All 16 alerts, email and Slack
  • CSV export and log import
  • AI allowance: ~100 answers or ~10 reports a month

 

Starter

Small sites and freelancers

$49/ month

Billed monthly, no minimum term

Up to 500K visitors a month

5 websites · 1 year of history

20M requests a month. Add up to 5 more sites at $10 a month each.

Everything in Solo, plus

  • Real-time analytics with bot and AI-crawler verification
  • Sitemap and Search Console
  • All 16 alerts, by email and Slack
  • Webhooks
  • Shared dashboard links for clients
  • AI allowance: ~250 answers or ~25 reports a month

Recommended

Growth

Growing sites and agencies

$149/ month

Billed monthly, no minimum term

Up to 2.5M visitors a month

15 websites · 2 years of history

100M requests a month. Add up to 15 more sites at $10 a month each.

Everything in Starter, plus

  • AI allowance: ~600 answers or ~60 reports a month
  • Priority support

 

Pro

High-traffic sites and large agencies

$499/ month

Billed monthly, no minimum term

Up to 12M visitors a month

50 websites · 4 years of history

500M requests a month. Add any number of sites at $10 a month each.

Everything in Growth, plus

  • AI allowance: ~3,000 answers or ~300 reports a month
  • Dedicated support with a shared Slack channel
  • No ceiling on extra sites

Free

Try it on one production site

$0 / month

Up to 12K visitors a month · 1 website · 30 days of history

Real-time analytics, bot and AI detection, 2 email alerts, AI allowance: ~10 answers or ~1 report a month, API, MCP server and CLI. 500K requests a month.

Enterprise

For more than 25M visitors a month, or a contract on your own terms

Unlimited websites, Custom history and AI allowance, SSO / SAML and audit log, Uptime SLA, DPA and custom MSA, Invoiced, net terms.

Carl HendyNick ReddingEdd Dawson

Every plan includes real-time analytics, bot and AI-crawler verification, site safety checks, the REST API and MCP server and CLI. Unlimited users on every plan except Solo, which is one seat for one website. Your logs keep flowing when you pass the allowance. You can move up a plan or pay per extra million requests.

01What's included

What each plan includes.

Prices are shown in the currency and billing period you chose above.

FeatureGrowth
Size
Price a month$149
Monthly visitors, about2.5M
Requests included100M
Over the allowance$2/M
Websites included15
Extra websitesUp to 15, $10/mo each
History2 years
UsersUnlimited
Analytics
Real-time analytics
Bot and AI-crawler verification
Site safety checks (21)
Sitemap and Search Console
CSV export and log import
AI allowance a month~600 answers or ~60 reports
Alerts and sharing
AlertsAll 16, email and Slack
Webhooks
Shared dashboard links
Agents and access
REST API, MCP server, CLI
SSO / SAML, audit log
Support and terms
SupportPriority
Uptime SLA, DPA, custom MSA
BillingCard

How billing works

Monthly
No minimum term. Change or cancel from your billing page and it applies from next month.
Annual
Pay for 10 months, get 12. Move up any time and pay the difference; move down or cancel at renewal.
Over the allowance
$2 per extra million requests on paid plans, switched on by you with a cap you set. Free moves to Solo at 500K requests. Logs keep flowing either way.
Tax
Prices exclude VAT. Checkout works it out from your billing address.
02Questions

Questions we get asked about pricing.

I don't know my traffic. What do I do?

Pick the plan that looks closest and start the trial. We measure your real requests from the first hour. By day three you have a projection and a recommended plan in the app and by email. Changing plan is one click and nothing is lost.

What happens when I go over my allowance?

Your logs keep flowing. We email you at 80% and 100% with two buttons: move up a plan, or allow overage at $2 per extra million with a cap you set. If you do neither, we keep collecting for three days and ask again. Free has no overage, so at 500K requests the next step is Solo.

Am I locked in?

Monthly plans have no minimum term. Change or cancel from your billing page and it applies from next month. Annual is a twelve-month commitment in return for two months free. You can still move up at any time and pay the pro-rated difference, and moving down or cancelling happens at renewal.

I'm an agency. How do sites and traffic work?

Sites are the number of domains you look after. The request allowance is one shared pool across all of them, so one big client and nine small ones fit comfortably in Starter. Add more sites at $10 a month each up to the plan's ceiling. Shared dashboard links give each client a live view of their own site without a login.

What counts as a request?

Every request the source delivers, from humans and from bots. One visitor is about forty requests a month once pages, assets, API calls and the crawlers analytics never sees are counted. Historical imports are free and do not count against your allowance, so uploading a day of logs on the free plan gives you the real number before you pick a plan.

Do bots count against my allowance?

Yes, deliberately. Bots and AI crawlers are the traffic other tools cannot see, and often what you came to look at. You can keep only bot traffic and discard human requests from storage for privacy; it still counts as a request because we still had to read it.

Can my AI agent or scripts use my data?

Yes, on every plan including Free. Create a personal API key and use the REST API, connect the MCP server to Claude, Cursor or ChatGPT, or install the CLI. The plan decides how much data you keep, and every plan can read it.

What counts as an AI answer or report?

Asking the assistant a question about your traffic, generating a technical SEO report, or having an alert explained each uses one. Allowances reset monthly. Extras are a few cents each, or switch AI features off from your organisation settings if you would rather we never send your data to a model.

Do the prices include tax?

No. Prices exclude VAT and checkout works it out from your billing address. UK consumers pay VAT on top, UK and EU businesses with a valid VAT number are reverse-charged, and customers where we are not required to collect tax pay the listed price.

Start the free trial and see your real numbers.

We count requests from the first hour. After three days you'll see a projection and which plan fits.